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Nowadays if you own a business, are a blogger, or an online guru, you know the first place a prospective client will look is your website and then your competitor's site. With so much on the internet, how are you going to stand out and blow the competition away?
You stand out by highlighting you! Personal Branding is marketing you!
Brand and e-commerce photography should not be overlooked or skimped on. The investment in professional images that a company or brand makes now, will reap the benefits later with a loyal customer following, brand recognition and a cohesive look to your brand.
Doesn't it seem like everyone is selling something nowadays? How is a company or brand to stand out in the crowd? Having a stellar product is always the first step but the way you convey your product and brand to the world is the real meat of the success.
Marketing and getting your name out there is all about images. Think about it... we rely on photographs for everything social media, marketing campaigns, website, printed material... the list goes on. If your images are grainy and lack artistic direction, no matter how great your product is... I bet you won't get many bites. That's where a professional comes in!
They let your client or followers get a sense of who you are. Let's face it; first impressions do count! Many times all you get is one shot with people; so making sure that you look your best and authentically you in your headshot is paramount.
What does looking your best mean? ... You want to be well rested, have hair & skin in good shape and feel confident in yourself on the day of the shoot. The best way to feel confident is to take care of yourself on the days leading up to your headshot and reach out to your photographer with any questions or concerns you may have. No question is too small, no worry too great!
We all know parties are a lot of work. After putting so much effort into organizing a fabulous party and night to remember, you don't want all your efforts to fade away once your event ends. So, hiring the right photographer for your soiree is paramount in preserving the feeling and fun of the night.
The fact is, we live in a very DIY world. Everyone thinks they can accomplish anything themselves by simply watching a Youtube video. From cutting hair to learning the guitar to portraits, if you can think it ... there's a tutorial for it some where. Though it's great to have a do-it-yourself, can-do attitude but somethings are better left to the pros. When it comes to putting your best self forward, a selfie is not going to help you.
Being a naturally creative person, Terri always has her eyes open to the beauty that surrounds her. It's a practice and skill that she has developed over her years and years of creative work. Sometimes inspiration is like a shy cat who will only come up to you when it's ready and then pounces on you at unexpected times. This happened recently while Terri was on the way to a family session.
Wow, this wedding was perfect! The couple looked gorgeous and every detail was sublime.
Take a peek into the couple's exclusive NYC wedding below and take a look at the Brides: Wedding of the Day post.
We were honored to document Marisa's gorgeous bridal shower. It was a beautiful day filled with wonderful women, lavish cakes & pastries, touching speeches and a beautiful venue, the ... that was a perfect setting. What a special bride! What a special family.
Terri has always enjoyed working with the Siegel family. She and the studio photographed Ben Seigel's Bar Mitzvah last year at the largest waterfront venue in Manhattan, Pier Sixty at Chelsea Piers. Their recent family session was no exception for this lively family who is always so much fun to work with. Their energy is infectious and their energetic nature shows in their session. For this shoot, the Siegel's wanted to include the city streets and the Highline as backdrops to their family shoot for the added pop of energy in their photos.
Investing time, money, and energy into branding / marketing photography for yourself can feel vain and frivolous. But it isn't. By focusing on how to show you & your brand to the world, you are doing a service to yourself and your profession. Turns out, these important investments are not only good for the future of your business but yourself.
We all have that little voice inside of us that questions what we are doing on a daily basis. (so annoying) But, by carving out the time to honor what you do will not only bolster your business but is paramount for personal wellness. The importance placed on the visuals of your business helps in legitimizing you to yourself and the world... and silence that annoying voice.