Personal Branding Photography ... What is it? How it can help you?

Nowadays if you own a business, are a blogger, or an online guru, you know the first place a prospective client will look is your website and then your competitor's site. With so much on the internet, how are you going to stand out and blow the competition away? 

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 You stand out by highlighting you! Personal Branding is marketing you! 

Sometimes it's hard for entrepreneurs to find their edge in a crowded market place. But what a lot of people neglect to see is that: You are the unique factor that gives you the edge in your industry. It's your weird sense of humor or your love of hot yoga or anything else that is you that will make you stand out. Even if you're not in a highly saturated field, there's always competition.  No one is going to want to use your services or subscribe to your blog if you're missing from the equation. 

A personal brand session is a photo shoot centered around you. You'll want to make sure you have some lifestyle shots that relate to you and your message and portraits that show how you are. 

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By strategically thinking about what you want to convey about yourself and your business, you can create images that not speak to who you are but give the prospective client a little look into your personality. Showing yourself and letting your personality shine through is critical.  Having a nameless faceless brand is not going to helping your cause. The fact is: people are more likely to subscribe to your blog or request your services if they feel like they know and like you. One of the best ways to do this is to invest in creating imagery that appeals to who you are and keeps in mind your ideal client.  

For example, if you're a wellness & fitness blogger or influencer, you're going to want your photos to be fun, energetic, and within the parameters of those industries. Working with a creative studio like Terri Diamond Photography is key. Terri is not only a photographer but also acts as stylist, art director and personal motivator. When shooting a personal branding session, It is important that you shine through and having a multifaceted photographer like Terri on your side will surely make you stand out. 

Having a great, creative photographer is the best way for you to create a brand and website that is authentically you. Stiff, boring photos that you and everyone else has seen before are not going to do you any favors but a shoot where your light, positive energy and personality flows is the best to attract the clientele you want. So, take some time to think about your brand and how you want to show yourself to the world and book a Brand Photography session Terri now!  

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